When you think about a business or marketing. Twitter is the most powerful tool for marketing. Nearly 145 million active users are on twitter. So it can be part of your marketing strategy.

It’s the fifth most well-liked social media network, and it is a gold mine of client insights and opportunities to make your shop, drive sales and win fans.

But with five hundred million tweets sent each day, you wish to be strategic and savvy so as to win (and hold) your audience’s attention.

You should continually approach social media with an idea of action, and Twitter isn't completely different. Understanding how the platform works and the way it fits in your overall social media strategy is that the key to success.

So wherever does one begin once making your Twitter selling strategy? We’ve made a foundation below.

Audit your accounts

Does your organization already have a previous Twitter account, or even over one? Your beginning ought to be documenting all existing accounts, and that team member has been responsible for them.

Once you have got your list, conduct an intensive review of all accounts. Collect data like:

·  How usually does this account tweet?

·  What’s the engagement rate?

·  How many followers will it have?

Set goals

Success on any social media platform begins with having clear and specific goals. There’s no way to know if your strategy is playing a positive role in your business unless you understand what you’re attempting to attain.

If you want to create SMART plans: Specific, Measurable, Attainable, Relevant and Time-bound. These goals ought to be together with your high-level business objectives, and be broken down into measurable indicators of success.

Check out the competition

So don’t forget to overview the Twitter accounts for your business competitors. Analyzing their social media will assist you refine your own, by revealing weaknesses or gaps in their strategy, and ways in which you'll distinguish yourself.

Assign roles

You need to make sure your accounts are monitored and active, which somebody is replying to direct messages and mentions. Twitter conversations move quickly, therefore it’s noticeable to your followers if you’re not checking in often, and a failure to be responsive and timely can harm your whole.

Ensure every member is clear on their responsibilities. An excessive amount of coverage will give its own problems, if multiple team members try to reply to identical tweets and provide redundant or conflicting answers. A social media management tool like Hootsuite may be useful for assignment clear roles and responsibilities.

Create guidelines

You need a social media guideline to stay your communications clear and consistent. Guidelines additionally assist you aboard new team members, and forestall mishaps and mistakes on social media.

Your guidelines ought to be shared with everybody on your social media team, and will embody components of your overall whole vogue guide, like your tone and details concerning your audiences.

Make a content calendar

A social media content calendar is beneficial for orientating the content you’re posting on all of your channels, and recognizing potential gaps and conflicts that you simply will address. It additionally helps you coming up with ahead helps seize opportunities for timely or fascinating content, like sharing your property practices on Earth Day, or celebrating your female founder on International Women’s Day.

When making your calendar, consider:

·  How typically you would like to post

·  The best times to post

·  Who ought to approve posts

Measure your impact

Once your marketing strategy is underway, you would like to be frequently evaluating your efforts and checking your progress against those sensible goals you set.