How to increase your twitter engagement

How to increase your twitter engagement

Interaction with Twitter refers to all the ways people interact with your brand and your posts on the platform. This includes not only likes, retweets, and replies, but also brand mentions (marked or unmarked), followers, embedded media, and links to just a few examples. In other words, it is an indicator of your brand's popularity in the market.

Publish more visual content.

As you probably know, tweets with visual content get more likes, reposts, and reposts than tweets without visual content. Images are better for stopping continuous scrolling and prompting them to view your posts.

Use your own hashtags.

Think of hashtags as a way to make your posts searchable, like a form of SEO for your Twitter account. According to data and hashtag best practices, tweets with at least one hashtag have a 12.6% higher exposure rate than tweets without hashtags.

Measure whether your tweets are perfect.

Speaking of time, adding tweets while your target audience is sleeping will not help you gain new followers. According to Sprout's own research on when to post on social media, brands generally have the highest engagement rates during the week, early and late afternoon.

Master the Arts of Tagging, Retweeting & Replying

Getting more Twitter followers shouldn’t be a waste of time-it just means making the most of your time on the platform. Of course, you can and should schedule tweets to optimize engagement. At the same time, however, you don’t want your Twitter account to appear to be completely under the control of the robot. You must enter the trenches with your followers, customers, and industry leaders. Instant response allows your new subscribers to have more exposure to your brand. First, suppose you reply to a tweet from another brand to get their attention. When you write detailed and thoughtful answers, you have more choices. Followers as a short one-word answer.

Optimize your profile

There are only three simple steps to optimizing your profile:

A clean profile photo: according to the psychology of social photography, unless you use a high-resolution brand logo, an undisguised facial photo is ideal;

Related tags: Industry keywords and location information:  In short, your profile should be "complete" and describe your job, position, partner company, and work location.

A taste of your personality: Letting your followers know who you are will always be a reward.

Build exposure

Twitter allows users to quickly forward and retweet the  messages with just a few clicks, which helps further spread. Thanks to Twitter’s algorithm, sharing tweets helps to attract the attention of followers’ channels.